This Is Why Seasonal Blogging Factors Never Have to Be the Kiss of Death, 12 Tips

New bloggers often find traffic hard to generate. Even seasoned ones might see fluctuations as their following grows. First published on Mostly Blogging, Janice and I explored why early progress might seem empty.


By Gary Jefferies and Janice Wald.

Do you find your blog traffic takes a nose dive at certain times of the year? I mean a sharp turn south, off-the-cliff nosedive?

So sudden and so sharp you figure there must be something wrong with the dashboard? A glitch, of course. The thought consoles you. If your blog dashboard, Google Analytics, and every other metric you’re checking all agree, you realize these blogging horrors are not explained by a glitch or a coincidence. The culprit must be… Seasonal blogging changes. Blogger and author Gary Jefferies and I have been investigating for months

Source: This Is Why Seasonal Blogging Factors Never Have to Be the Kiss of Death, 12 Tips


Polls for the data fed mainly into new bloggers. Established ones with large followings might be more immune to variation. We’ve all started somewhere and perseverence is always going to be the solution to increasing traffic. That and engaging other bloggers and forming a true community.

Thoughts on the original post or here are more than welcome.


  1. I find it difficult to dissect my stats because I have readers that really span the globe, and all demographics. Term time in the UK can be different from schools over here, weather doesn’t always line up, and times of the day that are popular for me are still super random, even three years on! I suppose that if I upgraded to account I could access Google Analytics but that is a transition I’m not really interested in making. Still, I think that the biggest takeaway for me is just that: your stats WILL go up and down, and that’s perfectly okay!!

    Liked by 3 people

    • Entirely agree, although this was more aimed at new bloggers under a year old (blog, not age!). We heard several references to low confidence and tried to isolate a few reasons they should watch out for that keep them inspired and not fade away. Blogs and niches have different demographics too, some exceedingly popular and on trend that can grow very fast. Others take time. Established bloggers with a few years under their belts might see variation or drop offs less apparent. New ones with few followers see a much bigger impact. I agree with you on appreciating there will always be variation and it’s probably unwise to fixate on them unless you are driven by financial returns by monetising. The it takes on a different ambition.

      Many thanks for taking the time to read and feed into the thread too 🙂

      Liked by 1 person

  2. I have shared on StumbleUpon and Twitter. I haven’t been keeping close enough tabs to notice a drop off by season but maybe I am missing something so I will look into my past statistics. I will pick apart the post when I am not being distracted

    Liked by 2 people

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